SO & CO was born in New York, inspired by the City’s dynamic effervescent lifestyle. Our constant emphasis on producing fashion-forward designs, drives our commitment to bridging the gap between high-end fashion and affordability.
The Madison 5209 was inspired by the one of the most iconic avenues in all of new York City. This watch is stylish and sophisticated as new York City. These wrist mates offer a refined look to be worn in confidence, and with their cultured design, we'd expect nothing less. To a lavish corporate event or casual dinner party, a plus one that will command a few double takes that begs a second look.