SO & CO was born in New York, inspired by the City’s dynamic effervescent lifestyle. Our constant emphasis on producing fashion-forward designs, drives our commitment to bridging the gap between high-end fashion and affordability.
The Monticello 5004 was inspired by the renowned Monticello Motor Club. This watch was built for speed and acceleration. For the drive to simply go without being held back. Sleek, yet daring, the collection offers a bold array of watches equipped with advanced and sharp displays, a deserving homage to the ever moving up-tempo lifestyle of the big apple.