SO & CO was born in New York, inspired by the City’s dynamic effervescent lifestyle. Our constant emphasis on producing fashion-forward designs, drives our commitment to bridging the gap between high-end fashion and affordability.
The Monticello 5031 was named after the renowned Monticello Motor Club, this watch was built for speed and acceleration. For the drive to simply go without being held back. Sleek, yet daring, this watch offers a bold array of watches equipped with advanced tachymeters and sharp chronograph displays, a deserving homage to the ever moving up-tempo lifestyle of the big apple.