SO & CO was born in New York, inspired by the City's dynamic effervescent lifestyle. Our constant emphasis on producing fashion-forward designs, drives our commitment to bridging the gap between high-end fashion and affordability. Inspired by the one of the most iconic avenues in all of New York City, the Madison line boasts stylish and sophisticated timepieces as dynamic as the city itself. These wrist mates offer a refined look to be worn in confidence, and with their cultured design, we'd expect nothing less. To a lavish corporate event or casual dinner party, a plus one that will command that begs a second look. So & Co New York' s Park Ave 5265.Set.3 unisex canvas watch is a proud member of the Madison Collection. Named after the infamous Park Ave in NYC that runs parallel to Madison Ave emulating the canvas strap design of the everyday classic watch style of the 5265. The interchangeable strap set makes this watch and everyday favorite. The rose gold tone case with clear white dial and seconds sub dial reveals how fast a New York minute truly passes by! The green and red striped strap can act as a pop of color to your wardrobe whereas the added solid black strap within the watch set can be worn with any outfit. The simple dial and adjustable style of this watch is unisex and extremely versatile for the wearer. The So & Co New York' s 5265.Set.3 case measures 8.5 mm thick, with a 40mm dial, 20mm strap width, 8 inch strap length and an easy stainless steel snap down case back.