SO & CO was born in New York, inspired by the City’s dynamic effervescent lifestyle. Our constant emphasis on producing fashion-forward designs, drives our commitment to bridging the gap between high-end fashion and affordability.
The SoHo 5103 thrives on its individuality. Influenced by the trendsetting exuberant neighborhood located in Lower Manhattan, these watches are more than fashionable timekeepers. They are personalities. Insignias of originality. Timepieces that exemplify confidence and the moxie to be what you want, when you want.